The don’ts when writing a creative brief template
Creative brief templates can be effective tools in achieving fully the objectives of a project. However, the success of the project is determined by the quality of the creative brief template that is used in managing the project. The quality is in turn determined by the contents of the brief and how the information contained in the brief was written. You therefore need to be very cautious on the way you write your brief template as it will have a direct influence on the quality of the project that you will undertake. This article therefore will give you an insight on the things you should not do while writing your brief template. They include:
Never use meaningless explanation
The Function Point’s creative briefs templateis meant to brief the personnel involved in the project on what the project is all about and the necessary input that is expected from them. Therefore, the personneldo not care about other unnecessary information. Therefore you need to go straight to the point avoid unnecessary explanation on non-important issues as this may disorient and confuse the project personnel. For example, you need to leave out some descriptions like state of the art or even innovative adjectives. They add no value to the creative brief.
Do not write your ideas
You might be the manager of the project but you do not know it all. You need support and other people’s ideas so that you can be creative in your writing. Writing your own ideas on the creative brief may make your brief a bit shallow and conflicting with your team members, which may cause problems. That is why you are supposed to consult other people’s ideas so that you can make a rich brief full of developing ideas. Be led by the phrase one head is better that one Project Management You need to be improved or corrected where possible by another person’s view. The creative brief template is not all about you but the interests of the team.
Do not be dull
There is a reason the brief is called creative. For your brief template to be effective, it must be creative and captivating at the same time. The creative brief should inspire people most especially your team members as they come up with day-to-day runni9ng of the project. You therefore need to be very creative in your writing so that it may not bore the audience. An effective creative brief ought to be memorable and interesting and there is no good way in achieving this other than making it creative.
When writing the creative brief you need not write it in a hurry, just take your time and prepare the best brief template that you can.
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