Being an SEO coach is a good career, you in as much as being the teacher get to learn from your students too. It is a technical course that is prone to changes every day, and so you have to be on your toes so that you give them up to date information.
You cannot afford to teach students techniques that were useful and relevant at the beginning of the internet world because such will be obsolete and you will have wasted these students’ time and money. How productive they get depend on how well you teach them. You stand a chance of getting more students if you teach your current class well. This means you need to adopt the right coaching techniques.
The basics of SEO are not as hard to comprehend as you move on the next topics of the program. This means you lay a strong foundation, not to thicken them out by portraying the program as rocket sciences and still not making it look like an elementary class. You could introduce them by offering the right reading materials; you are the expert here and are therefore aware of what is good for them.
Enrich them with basic knowledge in this field, so it prepares them for the future classes. Such will include the clear definition of SEO, its use & importance and how & where it is applicable. Still, in this session, teach them on keywords use as part of basic knowledge. Search engines and HTML are terms you should vividly define as they are unavoidable in the SEO industry. Later, ensure you give them practical sessions such as write a 400 words article to show the basics of keywords usage.
You cannot do without testing your students. In the current world, we are having examinations taking place online and having a site for this is a prudent idea. At this level, tests should be of the technical bits if the program such as leaving the footer section of a page to be filled by the student, having an entire page left blank for students to fill in using an article, in this you check how good they can apply the basic of keyword as in the first step above.
Always ensure you give correct instructions and in where they fail, correct them and show them what could have worked better. However, do not be tempted to show them how much of a guru you are because, for them, they will one day be better than yourself.
Contributions To This Article By: